Starbucks and Network Marketing

MLM Blog:

Most people would immediately say that Starbucks sells coffee, but I believe it is more than that. 7-11 sells coffee, but you don’t get the same feeling sipping coffee from a styrofoam 7-11 cup as you do from a Starbucks cup. There is a feeling you get when you enter a Starbucks. The stores are warm and inviting and the help is energetic and courteous. Starbucks business is not really based on coffee. It is based on the feeling that you get at Starbucks. Yes the product is good, but that is a must in any business today. Starbucks is a solution provider. When a person drives up to a Starbucks, goes in, purchases a coffee, and leaves Starbucks to go back into the world, they feel better for having done so.

Businesses today flourish by solving problems for people. “Solution provider” has a high tech connotation but it applies to every single business. I would challenge you to adjust your thinking and become a solution provider.