Herbalife Kicks Off TV Campaign

Hispanic PR Wire:

Herbalife International, Inc. today announced the launch of a television advertising campaign for the first time in over a decade, highlighting the company’s science-based herbal weight loss products for weight- and health-conscious consumers. The company has built its worldwide sales level to $1.8 billion, purely through word of mouth and the one-to-one direct selling efforts of its distributors.

Featured are actual Herbalife customers who tell their life-transforming stories about how Herbalife products helped them lose weight, gain self-esteem and feel better about themselves. 60- and 120-second direct response spots will each air in six U.S. test markets in both English and Spanish, including Dallas, Milwaukee, Minneapolis, Philadelphia, Phoenix and Sacramento. The company will use this test as a platform for a future national ad campaign.