Vitacube Changes Name To Gibberish

I would love to know how much Vitacube paid the consultant that came up with the idea to change their name to XELR8. It’s like a bad personalized license plate.

I must admit, they have a heck of a line up of athletes that indorse their product:

Randy Johnson
Curt Shilling
Brian Griese
Ahman Green
Mike Shanahan

…to name a few of the hundred or more.

XELR8:

XELR8 is a well-funded, publicly owned company headquartered in Denver, Colorado, that provides high-quality meals, drinks, snacks and nutritional supplements for performance-minded people who want a healthy edge.