Bob Leduc:
Every business experiences cycles of heavy sales volume and light sales volume. Periods of light sales volume are called business “Slumps”.
Some business slumps are predictable. Every landscaping service expects a slump in landscaping jobs during winter months. Their usual strategy to maintain a flow of business in the winter is to promote a different service such as snow removal. For most businesses, however, slumps occur without warning and for no apparent reason.
Some slumps occur when you’re spending the most time, money and effort on promoting business. When that happens, it’s easy to panic and start replacing proven methods of promoting business with speculative ideas. This reaction is especially hazardous for a small business struggling to grow. I know a business owner who almost lost her business when she panicked and reacted to a slump in business by suddenly changing all of her proven advertising messages.
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