…yet the sad truth is that most Network Marketers do neither.
This happens every day in every neighborhood in America.
I was grilling some steaks last Saturday when a new neighbor leaned over our adjoining fence to introduce herself. We chatted for a moment and our dogs got to know one another and then she asked me who I used as a vet. (The Over the Fence Referral!)
As it turns out I love my dog’s vet and would recommend him to anyone who asked. (That’s Steve White at Fairway Animal Hospital)
But, here is where it gets interesting.
About a week later I got a letter in the mail from Fairway Animal Hospital letting me know that I had received a $10 credit on my account because I had referred my new neighbor Lynn to their practice.
Okay, let’s recap what when on.
* My vet asks every new client where they came from. Simple as this is, it’s the key to his system.
* I get some appreciation for sending a referral
* I got a marketing contact from my vet
* I tell my new neighbor about the referral credit
* She refers new clients tooIt’s not rocket science people. It’s a system.
A Network Marketing system should not be about books, CD’s and meetings. It should be about a great product that you feel the need to talk about with others. Duplicate the process of handing out a sample of a great product to 30 people in a month and you will have yourself a real live business.
Tim Whiston on November 16th, 2005 at 9:49 pm
Great analogy Ty. I think it’s really important to bear in mind that networking and referring are things each of us does on a daily basis.
Whether it’s a simple “have you tried the chicken salad at the downtown deli?” or a “man, you have to check out this website; it’s hilarious”. By relaxing and doing what is natural, instead of (as you said) trying to follow the rigid advice set forth in the latest guru ebook/CD, people are going to be surprised with the kind of positive results they get.
Great blog you guys have here.
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Business Opportunities Weblog | Network Marketing Without the Networking on November 16th, 2005 at 9:54 pm
[...] Ty Tribble: It’s called Network Marketing… yet the sad truth is that most Network Marketers do neither. Posted by Dane on November 16, 2005 | 0 Comments In Networking Email This Post Possibly Related Entries Networking is Like Playing the PianoWhat Network Marketing Is NotWhat Can We Learn from Network Marketing?Network Marketing Opportunities7 Habits of Highly Horrible NetworkersDo You Have a Fear of Networking?How To Be Successful in Network MarketingNot a People Person: MLM Isn’t For YouMLM – Network Marketing Podcast #3Not As Good, But Not As Bad Comments [...]
Geoffrey Gonzalez on November 17th, 2005 at 3:25 pm
Ty, nice piece.
At the end of the day, thruth is that the basics and fundamentals never fail.
“Word of Mouth Network Marketing” Geoffrey
William Lezotte-EAUSA on August 1st, 2006 at 12:52 pm
Very true, no effective system, no gain!
Gordon Milton on August 8th, 2007 at 8:32 am
Yep, good post, but you are talking about chapters 2 onwards.
What about chapter one? How do you find that one person per day ( 30 per month)?
That is, in my humble opinion, the issue that causes the unacceptably high attrition rate.
So, get that problem solved and you have your system!
Cheers,
Gordon