This is from the mailbag. It is not a question specific to Network Marketing (but it does apply to Network Marekting). Feel free to post your suggestions in the comment section.
Hi… for the past 20 years we have trained third world potters in how to make a locally produced, low cost ceramic water filter that actually removes microbiological contaminants from polluted water. the filter has been studied by MIT, The U. of Virginia, the U. of Colorado, Cambridge University and many more (write me for a list of web sites and studies).
Our problem is not producing the filter but the social marketing of the product, in other words : how do you convince people who have been drinking polluted all their life that they shouldn’t? that if they buy and use the filter it will make it apt for human consumption.
I need your advise, if you care to take on the challenge write back.
Check out our web site: we are for real.
Peace
Ron Rivera
Potters for Peace
International Ceramic Water fitler program
Managua, Nicaragua
Ty Tribble’s Advice:
Dear Ron,
In my opinion, the key words in your comments are “how do you convince people�.
People don’t want to be convinced.
People want their problems solved. Find someone with this problem (dirty/polluted water) and then offer your solution (the special filter).
You may want to come up with some type of visual way to show how polluted and dirty the water is and then show how it looks, smells and tastes after filtering.
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