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Balancing Retail and Business Builders

November 30, 2005 by Ty | 2 Comments

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We’re all aware of how difficult it is to find business builders.

This can be tough…Even with the best recruiting techniques.

For me one of the better ways to find business builders is to Retail to Recruit.

Personally I think your MLM business should be made up of 75% retail customers and 25% business builders.

Why?

Having more retail customers ordering from you week after week, month after month, year after year creates that residual income we all want. Plus you now have an army of customers that are spreading the word about your products. People will talk more freely about products that are doing well for them, then they will about a business opportunity.

In Network Marketing Tips, Network Marketing Trends

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Comments

  • john lidstone on May 17th, 2006 at 5:31 pm

    I’m intrigued by your comments on mlm retailing. I used to be a distributor for the UK mlm company `Kleenezee’ and distributed a range of 1000 catalogue products `door to door’. Often I would get faxed orders for £100 plus. I’m now a distributor for SFI and miss being able to use a retail catalogue. What would you advise as the next step to reach that 75% retailing target?!

  • Ty on May 17th, 2006 at 8:32 pm

    I’m not sure that SFI has impact products that would allow you to retail a high amount.

    I think it is important to have a product that no one else has.

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