Herbalife Ltd. and AEG announced a multi-year sponsorship agreement that names Herbalife as a Founding Partner and the official nutrition company of the inaugural Amgen Tour of California, an internationally sanctioned professional cycling race to be held February 19-26, 2006.
Owned and operated by AEG, this event joins the cycling calendar as one of North America’s most anticipated events for 2006. Modeled after the Tour de France, 16 of the world’s best professional cycling teams will compete across more than 600 miles of scenic California roadway as the race makes its way from San Francisco to Redondo Beach, Calif.
In addition to its role as Founding Partner and official nutrition company, Herbalife joins the tour as the exclusive presenting sponsor of the race’s final stage in Redondo Beach and of Autograph Alley, where the riders will sign in at the start of each stage.
“We are pleased that Herbalife, a dynamic, California-based company focused on helping people live healthy and active lifestyles, has become a founding partner of the Amgen Tour of California,” commented Shawn Hunter, president, AEG Sports. “As the highest profile professional cycling event in the United States for 2006, the Amgen Tour of California will provide a highly visible platform for Herbalife through their network of distributors.”
No comments yet.