Create Leads by Serving Others

eZine Articles:

Everyone in business needs information. A business owner only has so much time, so it would be easy to miss industry news that affects them, or even more devastating, they could miss an opportunity to make a profit. You can help.

Make a list of your clients to keep at your desk. Also, keep directories of organizations you belong to. Review these lists frequently so you know what people do. These people are your contacts. They need your help. By helping them you also help yourself.

For yourself, you should already be reading the local papers every day. In addition you should read USA Today and the Wall Street Journal. Read headlines on internet news services for breaking news as well. As you find something that affects a contact, copy or print out the information. Then you simply mail the information to your friend or client. You mail this so there is a hard copy that reaches their desk. Add a line like, “I thought you might find this useful.� Be sure to sign it. You find the information to help them. You send the copy to help you.