It’s a Numbers Game, Sparky

It may be a numbers game, but remember that each one of those numbers has name and feelings.

Daily India:

The idea of marketing on the internet is what drew (sucked?) me back into another attempt at MLM or “network marketingâ€?, as some now prefer calling it. The industry was ready for me too, with team replicated websites, backoffices, promo materials for order, e-mail autoresponders, online conference rooms, you name it. And all I had to do was “simply send people to my website…â€? and everything would roll along from there. Sounded good to me. So, after setting up everything, including getting a healthy supply of nutritional supplements AND an autoship account for monthly re-stocks, I once again found myself facing my warm market– only this time it was, “Hey, check out my cool website!â€?, followed by, “hmm…who else is gonna check out my website?â€? Well, my spiffy back office also included a link to a source for pre-qualified sales leads which I could purchase in bulk, at quantity pricing of a mere few bucks per lead. I should expect to get 10 interested prospect “sign-upsâ€?out of every 100 leads—after all, “Remember, it’s a numbers game Sparkyâ€?.