What about the marketing?

Brian Johnson:

It was a great plan. A company will employ a sales force of satisfied customers that will in turn recommend a product to their friends and family. For doing so, they will be compensated with a discount in price or receive a commission for the products that the people in their “network” purchase, based on their “marketing” efforts.

It was a win-win for everyone. The customer won because he received a discount on a quality product that he was already using. Plus he was paid for recommending these products to his friends. The company won because it did not have to spend countless dollars on monstrous ad campaigns. It did not have the headache of maintaining a salaried sales force. And finally paid money AFTER a sale was made. It sounded like the perfect system.

But then along came the charlatans and scammers that gave the industry a black eye. These people and companies tarnished the promise of network marketing, turning mlm into a four letter word.

Now the entire industry is topsy turvey. Companies and senior uplines simply focus on recruiting. They tell you that it is all a numbers game and that you just have to plug more people into the system. It is all about your warm market and your warm market’s warm market. Leaders sit in training meeting and conferences telling you to find more people. “Go wide.” “Go Deep.” There is a huge focus on building your network… but what about the marketing.