To understand why Ignite uses network marketing to sell Stream Energy products, you first need to understand what network marketing is.
Network marketing (sometimes referred to as multi-level marketing, relationship marketing or direct selling) is a unique marketing strategy whereby a company works in partnership with independent sales agents who sell the companyâ€™s products and services directly to the consumer.
Rather than employ traditional means of advertising (such as TV, radio or print advertising), network marketing companies use a business model that relies on exponential growth. How this model works is very simple â€“ network marketing companies pay commissions and bonuses to their sales agents for gathering customers of the companyâ€™s products. Sales agents are also compensated for recruiting other sales agents into the company, who are then compensated for gathering more customers â€“ and so on and so on.
This model of exponential growth has proven time and again very effective, creating a win-win-win for network marketing companies, independent sales agents and their customers.
Network marketing companies enjoy strong customer loyalty, because their customers are generally the family and friends of the companyâ€™s sales agents. Having a personal relationship with the sales agents, such customers know exactly who to contact at all times if they need assistance or have a question. And as the sales agents have a relationship with their customers, they have a vested interest in ensuring their customers receive the best possible service and support.