Tupperware India to add Personal/Home Care

Business Line:

Direct marketing company Tupperware India Private Ltd has finalised plans to set foot, in a big way, into the beauty and personal care and home care product segments. The company will also enter the clothing and nutritional product segments simultaneously.

In August 2005, the parent company, Tupperware Corporation, had entered into an agreement with Sara Lee for buying its direct marketing business for $557 million in cash. Sara Lee operated in the beauty and personal care business. This acquisition has given the company the advantage of Sara Lee’s existing market with established products.

Earlier this month, the Foreign Investment Promotion Board (FIPB) permitted Tupperware to expand its product range.