American Marketing Association

chron.com:

A recent PricewaterhouseCoopers global CEO survey advises that “support for globalization is strong — and getting stronger.” According to the survey, 58 percent of CEOs surveyed said that globalization will have a somewhat or very positive impact on their organizations over the next year. To address this timely topic, the Dallas-Ft. Worth Chapter of the American Marketing Association (DFW-AMA) presents a day-long international marketing symposium featuring top corporate leaders from companies such as Oracle, McDonalds and Mary Kay. “Beyond Borders: Making Worldwide Marketing a Reality,” will be presented on Thursday, April 6, from 8:00 a.m. to 6:00 p.m. at the University of Dallas, Irving, Texas.