I got up this morning and for some reason I began thinking about the biggest difference between my success and my failures as a network marketer and immediately the question of lead quality came to my mind.
When I was less than a success in network marketing I bought leads and spent hour’s everyday following up with them. Now that I have a team that grows by about 10 people a day the one thing that I have never done is bought leads and yet still had success.
Why the big difference with these two approaches?
I could be wrong, but let’s consider a few things . . .
I am very big on the issue of control when it comes to running a business.
When you buy leads you give up a great deal of control.
When you buy leads you’re put on auto ship a set price per month and then like clockwork once a month you are sent your monthly lot of leads to work.
This is great because it sets a regular schedule in your business and gives you certain expectations. You know that you have X number of leads for the month and it’s your job to follow up with them.
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Considering MLM Leads
May 11, 2006 by Ty | 2 Comments
In Network Marketing Tips, Network Marketing Trends
Jared Bruskin on May 24th, 2006 at 9:54 am
Thanks for this great post. You’ve
got some really good info in your blog.
Jared Bruskin
http://www.Mlmleadsquick.com
Don Reid on June 6th, 2006 at 9:15 pm
Prospects and leads are NOT going to jump into your MLM business just because you blasted them with an email ad. That used to work a few years ago but really doesn’t anymore. Oh sure, you might sponsor a few people now and then that way, but they are not going to hang around for long. As soon as they don’t make the big money your ad promised, they will be out, and you will be depressed and frustrated. So lets try and avoid all that.
Here’s how leads really work. They do NOT work by blasting a prewritten generic email ad to. We just agreed that doesn’t work right? You need to actually write an email to them. Make sure it does NOT promise easy riches, automated systems, powerlines, great products, fantastic compensation plans. None of that stuff, totally forget it! Write to your leads as though you were writing to your best friend or your mother. Ask them some nice easy questions that should perk their interest. INVITE them to respond to you if they are interested in progressing further or learning more. Simply have them reply to you. Now, I hear you saying, hardly anyone will respond and I’ve just spent 80 bucks on these leads. So lets say 6 respond out of 1,000 ok? So would you be upset if those 6 joined you and went on to be successful in your downline? No I don’t think you would be upset. You may have already found your 6. Most MLM’s to work, only need you to find 6.
So many people miss the point of buying leads. It’s to find a few people that will join you and duplicate you.
It’s not to find 1,000.
Whatever the number that respond positively to you, jump on the telephone and call them. Don’t pressure them to go sign up, this will scare them away. Ask them some questions that will invite conversation. Get to know them and what they like, don’t like, what their goals are, what they want, where they live, what its like to live there…all sorts of stuff. If you just ask questions and let them do the talking, guess what? They will form a great opinion of you. They will think you’re intelligent, caring, experienced and a good listener. Before you know it, your new best friend will be begging you to get into your business. Now isn’t that what you really wanted all along?