From Tupperware to Jockey MLM has Come a Long Way

 The Daily Advertiser

When Roxie LeBlanc started selling Tupperware 31 years ago, she had no idea that today she’d be selling underwear.The same home party marketing concept that Tupperware pioneered in the 1950s to sell plastic containers now is being used to sell everything from jewelry to crayons to beauty products. Or in LeBlanc’s case - bras, panties and nightgowns made by a major department store brand, Jockey International.  At a recent party, LeBlanc showed why the concept seems to be working.

Women gathered in the Opelousas home of Beanie Castille, the hostess of one of LeBlanc’s parties, enjoyed wine and hors d’oevres as LeBlanc introduced the Jockey line.