Amway Goes High Tech in India

  Business Standard Amway and Reliance Infocomm have decided to overlap their networks. Amway’s human network of distributors in Delhi, NCR, Chandigarh, Bhopal, Ranchi and Kolkata can now do business through the CDMA phone network of Reliance India Mobile (RIM).

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Business, in this context, would mean accessing Amway information, exchanging ideas, comparing notes, working out distribution details and doing the numbers for one’s “downline� sub-network.

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Not just that, regular clips of Amway products and services would pop up on the phone screen too — in the Amway zone of handsets specially designed for this purpose. For all this, distributors get a special discount package: which includes zero clip charges, low-rate tariffs and free call user group (CUG), roaming and SMS facilities.

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All Amway people have to do is walk into an RIM outlet, cite their Amway code, and get connected. So far, 300 distributors have taken a connection (available on discount), and thousands more are expected to (LG and Nokia handsets ranging between Rs 2,990 and Rs 7,500 are on offer).