XanGo Announces Chief Marketing Officer

 NPI Center

XanGo, LLC, the creator of the mangosteen beverage category, announced today that Executive Vice President and XanGo Co-Founder Gordon Morton has been named Chief Marketing Officer.

According to XanGo President Aaron Garrity, Morton’s appointment is part of an organizational strategy to allow XanGo founding executives to focus their energies on further international expansion. As XanGo’s chief marketing officer, Morton will oversee key areas such as sales management, product development, public relations, marketing communications and market research.

Since XanGo’s September 2002 founding, Morton has played a key role in the company’s unprecedented growth and success. Currently, XanGo boasts approximately 500,000 independent distributors who sell the company’s flagship product, XanGo™ Juice, to millions of people in 14 international markets.

Garrity noted, “It is difficult to measure Gordon’s contribution to XanGo’s success because his fingerprints are all over the company.� Morton is known as the brainchild behind the XanGo brand and name. He coined the name XanGo, which is derived from two words: XAN from xanthones (a powerful phytonutrient in mangosteen fruit) and GO from mangosteen. He also authored the distributor compensation plan, widely recognized as the most competitive in the direct sales industry.