Avon Growing Fast In Romania

 ZF RO

Avon Cosmetics Romania, the biggest importer of cosmetics on the domestic market, last year overshot the 100 million-euro mark in terms of turnover. The cosmetics importer, a subsidiary of the US giant Avon, in 2005 posted gross income of approximately 16 million euros, about 50% higher year-on-year.

“The Romanian cosmetics market is maturing. Though major global competitors have been present in Romania for some time, the penetration of daily hygiene products in rural areas and of niche products in urban areas has not reached its full potential,” stated Raluca Kisescu, marketing manager with the company.

According to her, the reason behind the rise in sales of the company’s business is the high number of products included in the company’s portfolio, targeting various consumer segments and able to cover a vast demand.