Xango Worries About Reputation

Nutra Ingredients 

Mangosteen dubbed the ‘Queen of Fruits’, is the fruit of a tropical evergreen tree found in southeast Asia. Its healthy reputation stems from the 40-odd xanthones – polyphenolic compounds that have been researched for their role in immune, joint and intestinal health – which are concentrated in the rind or pericarp, as well as flavonoids.

On account of its healthy profile, mangosteen has become renowned as a ‘superfruit’ – along with others such as pomegranate, noni, and many berries, all of which are tipped or growth this year as food formulators vie to deliver products that meet consumers’ healthy demands.

XanGo claims the credit for building the use of mangosteen in the supplements market, but it is becoming an increasingly competitive sector, with comparisons being made between its nutritional profile an that of competitors such as Pure Fruit Technologies’ MangoXan and Thai-Go.

As the category grows, XanGo believes that its reputation as a whole may be at stake if companies claim their products contain the whole fruit when in fact they are derived only from the pulp.