The marketers of Seasilver, an alleged phony cure-all, have been ordered to pay almost $120 million for failing to comply with an earlier order requiring them to pay $3 million in consumer redress.
In ads for Seasilver, the promoters claimed the product, a liquid dietary supplement containing aloe vera, phyto-silver sea vegetables, herbs, cranberry concentrate, and other ingredients, was clinically proven to treat or cure 650 diseases, including cancer and AIDS, and caused rapid, substantial, and permanent weight loss without dieting. The FTC alleged that the claims were false and unsubstantiated.
In March 2004, the defendants agreed to settle the FTC’s charges. The settlement, filed in federal court, barred the defendants from making false or misleading claims in the future. It also required the defendants to pay $3 million in consumer redress and included a suspended judgment of $120 million, which would become due if the defendants misrepresented their financial status, or did not make the payments as they agreed.
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