Social networks are now an integral part of the cultural fabric of the Internet, and their rapidly growing and demographically appealing audience has attracted the attention of advertisers. According to eMarketer’s latest forecasts, marketers will pony up an estimated $280 million in the US to advertise on MySpace and its competitors in 2006. By 2010, that online advertising spend will grow to $1.8 billion, estimates Debra Aho Williamson, senior analyst and author of eMarketer’s new report, Social Network Marketing: Carving Out Some MySpace.
PRESS RELEASE Brands to Spend $1.8 Billion on Social Networking Sites by 2010
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