Adding Persuasion to PR

August 5, 2006 by Ty | 0 Comments

PRWeb and Future Now, Inc. are pleased to announce that they are in discussions about how PRWeb will be incorporating Persuasion Architecture™ tools and techniques into its online platform and professional services team. The service will be called PAPR™, and according to CEO David McInnis it will likely be PRWeb’s single most important contribution to the PR industry. “We are working diligently with Bryan Eisenberg, Jeffrey Eisenberg and John Quarto-vonTivadar, the inventors of Persuasion Architecture , to reintroduce the art of persuasion to the PR industry,” McInnis said.

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