Why Am I Talking To This Prospect?
I just got off the phone with Clark, a young eager member of my downline. We were celebrating him enrolling his first downline partner. How exciting!
He’s been learning to work the cold market while test-marketing his products to his warm market. He’s putting out about 1000 drop cards a week, and he’s starting to get a steady stream of prospect calls.
I asked him a loaded question to see how he would respond.“Clark, what’s the real purpose of phoning a prospect?� I said.
He thought for a minute. Then he hit me with a profound answer for a rookie.
“My job is to uncover what their needs are and help them to see how this business can solve their problems.�
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