The fundamental purpose of e-mail marketing is to enhance a company’s relationship with its customers and to draw in new prospects. That might mean direct response sales messages, couponing, building brand mindshare, e-newsletters, service messages about packages shipped or funds available in bank accounts and driving traffic to a company or brand Web site.
More and more marketers are using e-mail to join the conversations among consumers–word-of-mouth–and blend their marketing messages seamlessly into today’s burgeoning consumer-generated content, blogs, social networks, video and other related media.
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Sales Entrepreneur .net » Blog Archive » Recently in the Business Opportunities Weblog Network on February 8th, 2007 at 2:18 am
[...] E-mail Marketing [...]