All marketing falls into two categories: push marketing and pull marketing. To marketers, it’s as basic as breathing in and out. But that doesn’t help the millions of would-be business owners who have left (or will be leaving) the corporate world to start their own businesses without the benefit of a marketing education.
So consider this a quick marketing course:If you think of your store as a doorway… and just on the other side of the doorway is your product. And reluctant to enter the doorway is the prospect. How do you get them to come in? With marketing. Think of marketing as a type of force on the prospect. You can choose to pull the prospect through the door or you can push them through the door.
Push Marketing Versus Pull Marketing
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