Mary kay Has Come A Long Way In Direct Sales

September 5, 2006 by Ty | 0 Comments

Mary Kay Ash founded her cosmetics company in 1963 with only $ 5, 000, nine independent beauty consultants and a 500 sq. ft. store in Dallas. Last week, Mary Kay Inc. concluded its annual sales seminar in Big D. They had a $ 2. 2 billion sales year.Since 1969, the company has awarded thousands of special Cadillacs to its top sales people. Apparently, years ago, Mary Kay ordered a Cadillac for herself and told the car dealership she wanted it the same color as her compact — pink. Her vehicle was such a hit with her sales force, she began an incentive program for them with a pink Caddy as the big prize. Nowadays Mary Kay salespeople can earn three cars.Red Pontiac Vibes are entrylevel awards. Silver Pontiac Grand Prixs are the middle prize and the pink Cadillacs are the top awards. About 2, 000 women drive Cadillacs and 10, 000 more have received Pontiacs. A sales director and her team must sell at least $ 96, 000 in cosmetics in a six month period for the director to qualify for the top award. Directors start out as salespeople and work their way up.

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