For the past 60 years Baby Boomers have driven markets. That is not going to change as they enter retirement. Take a look at the trends they are expected to drive in the first half of the twenty-first century.
Are you among the two thirds of baby boomers who are not prepared for retirement? Are you seeking a way to be at least partially retired or change your current job? All through their lives, baby boomers have driven the market, and that is not going to change as they approach retirement age. If you are looking for something new to do, seek something that caters to baby boomers.
As they age, baby boomers are becoming increasingly concerned with health. Food supplements, exercise programs and equipment, preventative and alternative medicine will play a vital role in their efforts to stay healthy. These products and programs must be packaged to appeal to baby boomers – efficient, convenient and fast. Curves appeals to female baby boomers more than the corner gym. They also want to be led in fitness programs by people their own age, so if you enjoy exercise programs and can work with people, consider becoming a personal trainer. Food supplements that are pre-packaged into daily doses of multiple supplements appeal more than bottles and bottles of various different supplements.
Marketing to Leading Edge Baby Boomers
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