A good MLM will focus on retail sales as much or more than recruiting new distributors. If the products bring value, the company will be able to lead with the products and convert retail customers to distributors, not the other way around. If the focus is on recruiting and you have to buy a certain volume to be a distributor, this is not a good sign. This is more of a pyramid scheme than a legitimate business.
Good MLM Will Focus On Retail Sales
September 15, 2006 by Ty | 1 Comment
In Network Marketing Trends
Steve Durfee on November 17th, 2006 at 7:43 am
By offering 2 opportunities at the same time i.e., a Network Marketing Opportunity and a Wholesale/Retail Opportunity the distributor can truly generate a significant retail profit which encourages “leading with the product” At $5 per box our product is 100 to 300% below our competition’s price. If the distributor retails our product for $10 per box he or she has doubled their money and still provided their customer with product below the going market price.
Steve Durfee aka DoctorCoffey