AVON PRODUCTS HAS LISTENED TO its reps, and will return to its roots by offering more holiday items this year.
The direct beauty seller has been focusing on more sophisticated products, such as anti-aging items under the A new skincare line. The infusion of seasonal gift items is a response to pleas from sales reps for better sellers, and will include home décor, jewelry and fashion items, according to Citigroup analyst Wendy Nicholson.
Avon (along with other beauty marketers) has also been focused on growth in China, with the company having doubled the number of new sales rep recruits in the third quarter there versus the second quarter of 2006, says analyst William Pecoriello of Morgan Stanley.
MediaPost Publications - Avon Listens To Reps, Brings Back Basics - 10/17/2006
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