Leah Moore, PartyLite representative agrees the scent sells the candles.
Ã¢Â€ÂœPeople purchase candles by the scent long before the color or shape,Ã¢Â€? said Moore. Ã¢Â€ÂœThe type of scent is usually determined by the season. Apple-cinnamon, pumpkin and vanilla sell best in the winter months, while lighter fruitier scents sell in spring and summer.Ã¢Â€?
Although the majority of people purchase a candle by its scent, to some the scent is the least attractive part of a candle.