The Telephone Doctor Visits Quixtar

The small mirrors that adorn many of the 400 cubicles at Quixtar’s call center are not for personal grooming.

They are for self evaluation — a smile detector, if you will.

Callers never see the person on the other end of the line, but Customer Support Manager Joan Jahr said facial expressions of the “care associates” come across in their voices.

“Friendliness is critical to the success of customer service,” Jahr said, referring to the Ada center that offers support to the independent business owners who sell Amway products over the Internet.

“Attitude is everything,” she added.

That is the theory on which Nancy Friedman has based her business.

Dubbed the “Telephone Doctor,” she travels the country giving seminars on the importance of business phone etiquette and efficiency.

‘Telephone doctor’ gives prescription