The internet is no longer a ‘new’ technology. More and more people are going online daily to not only play online games and other ‘activities’, but to conduct actual research and comparative shopping before making a purchase. People come to the internet for answers to questions or solutions to problems. With that in mind, it’s easy to say that any home business not making use of the internet to advertise their business, services and products are not making the most of their advertising effort and dollars and are probably losing important customers. It is very simple and cost-effective to advertise online and there are many marketing tools that you can use to create an online presence. Regardless of the marketing system you use, online marketing starts with generating traffic or visitors to your website. So primarily, you need to create your website to connect with customers and display information about your services and products.