Building Trust on the Web

November 10, 2006 by Ty | 1 Comment

Trust requires time, not just immediately attempting to make a sale, which isn’t the most effective way to convert anyway. It requires offering something of value. Customers are not stupid or ignorant. They look for value, even online. With so much hype online, we risk losing sales of true value, as the customer finds it harder (again, they’re not stupid) to distinguish between someone enthusiastically demonstrating the benefits of a product/service, and someone “selling hype.”

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