The biggest threat to brands today is not from Wal-Mart, your competitors with deep pockets, nor from spiraling media costs. The biggest threat is consumer indifference to your brands.
The greatest challenge is projecting your brand into your consumer’s conscious awareness, because with so much marketplace noise and clutter, most consumers have simply stopped listening.
I know what you’re thinking. You’re thinking: Okay, sure, that’s easy for Harley and Apple and BMW and Nike. A deep-soul connection is practically a given for them. What about my brands? I’m in the consumer packaged goods business and it’s pretty hard to create a deep-soul connection with a tube of toothpaste.
The Challenge In Branding Your Small Business
November 14, 2006 by Ty | 0 Comments
In Network Marketing Trends
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