What does it really take to cement brand loyalty? In addition to time, patience, commitment, and sound brand management, what else can marketing executives do to build and maintain brand loyalty? Especially in an age when the consumer has so many choices—too many choices—in an increasingly global marketplace?
Fundamental principles of brand building still apply. Even in an age of Internet marketing and advanced technology, the basics must still be in place. There is no speeding up this process. Nor are there any shortcuts.
Brand Loyalty—How to Build It, How to Keep It | MarketingProfs.com
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