Passion Parties has 28,000 Reps and $48 Million in Sales

Estimates vary widely as to the size of the U.S. “adult novelty” industry. The Miami Herald recently estimated it at $1.5 billion in annual sales; the Canadian Broadcasting Corp. estimated North America sales in 2001 at $500 million. Innumerable “adult” specialty boutiques and women’s-only sex-toy get-togethers (often called “Passion Parties”) help women and men play out their wildest fantasies. The Las Vegas-based company, Passion Parties, claims over 28,000 sales representatives and annual sales of $47 million.

David Rosen: The Global Trade in Sex Toys