Almost 10 years ago, Westlake Village resident Robert Knight developed a brainstorm. After wrapping up his career of marketing for nutritional product giant Herbalife, the self-described “wannabe chemist” started work on a project of his own.
Knight took a tobacco leaf and stripped it of everything harmful, reducing the nicotine molecule until every cancercausing chemical had been removed. After dropping the molecule in a bottle of purified water, Knight believed he had a product that could change the world for smokers.
NicLite water has only 4 milligrams of nicotine in each bottle-enough to trigger dopamine, the feel-good chemical that goes to the brain, but broken down enough to be safe and lacking any of the 4,000 cancercausing chemicals released when a cigarette is burned.
Ex Herbalife Marketer Launches Nicotine Water
December 7, 2006 by Ty | 2 Comments
In Network Marketing Companies
Bill Weber on February 11th, 2007 at 1:39 pm
Great Idea
Tim Welch on February 14th, 2007 at 7:53 am
That is an excellent idea, it’s burning the cigarette that causes the carcinogens, like carbon monoxide.
This guy really nailed it. The quitting smoking business is just as big as the smoking business, maybe bigger these days. People are realizing that smoking kills, and more and more people are quitting. This is a better idea than the patches or gum, in my opinion. Thanks for posting that info.
This sounds like a product that will help a lot of people.
-Tim