Herbalife (HLF – commentary – Cramer’s Take – Rating) announced a seemingly odd, but potentially very positive, piece of news today, and we’d like to update readers. The stock was recently trading at $40.54.
This afternoon, Herbalife said it would sponsor the Mexican television show La Fea mas Bella, a show akin to the hit ABC show Ugly Betty. According to the press release, the lead character will use Herbalife products as she undergoes a physical transformation in six episodes of the show. This storyline is expected to air in January 2007.
La Fea mas Bella is one of the most popular Spanish-language shows in both the U.S. and Mexico, and this product placement will put the Herbalife brand in front of millions of Spanish-speaking U.S. and Mexican residents. Herbalife earns 20% of its revenue in Mexico, a huge growth market for the company, with revenue increasing 87% in the country so far this year. This news could help Herbalife continue that momentum.
Herbalife Gets Product Placement in La Fea mas Bella – Mexico’s Version of Ugly Betty
December 12, 2006 by Ty | 0 Comments
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