User-Generated Solution

December 14, 2006 by Ty | 0 Comments

Think about Mary Kay Cosmetics or Tupperware. These companies found ways in the real world to incentivize people to talk to other people and sell products. In the digital world, the closest thing is the affiliate model, but it hasn’t yet been applied in the right manner.I think this is an untapped resource that will be the primary revenue generation model for UGC as we move forward.

Just think about the power of remote storefronts popping up on your MySpace page! If you see someone you think is cool, and they have a storefront that markets the brands they like, it’s inevitable that like-minded people will emulate them and look to purchase those same brands. It’s a powerful tool!

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