First there were boastings by Nintendo that it had designed Wii with women in mind, and now the company has come out from the shadows to reveal that it actually used mothers as a means of spreading the word about the new generation system in an effort to get those beyond young males engaged.
The Big N merged viral marketing techniques with Tupperware parties in the leadup to the launch of Wii, with the recruitment of ‘tech-savvy’ mums dubbed ‘alpha mums’, who shared the console with their friends.
Linda Perry was one such mum, and describing her experience, said, “Most people [she invited] were like, ‘I don’t play games.’ “ She added that by the end of the night, however, “everybody was playing it. People were working up a sweat.”
George Harrison, a Nintendo of America Vice-President, said, “Our core presumption is if we could get someone to put their hands on the controller, they would be hooked.”Wii Sports seemed to be the secret. “Anyone can get involved, whether you know how to bowl or you don’t or you know how to play tennis or don’t,” he said.
Further, Harrison said that
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