MLM Scripts vs. Dialogue Guideline

I spend a lot of time going over scripts and helping clients convert them to Dialogue Guidelines.

There is a big difference between the two. Scripts tend to be canned and suffocating while Guidelines breathe, allowing your own authenticity to shine through.

Something I find most of the scripts have in common is that, while the first part usually has some general questions, these questions appear random with no understanding as to why they are being asked. The conversation therefore sounds very canned and awkward, just like a telemarketer.

Natural Selling: Oliver’s Twist – January 11, 2007