“Me too marketing” is when a business creates a marketing piece (advertisement, brochure, sales letter, website, etc.) that looks and reads like an exact copy of their competition’s marketing. Instead of demonstrating why their product or service is unique and offers outstanding benefits, they say exactly what their competition says.
For proof of “me too marketing”, go to your phone book and look at advertising in almost any category. You can basically exchange the company names in the ads and the ads are identical. Nearly everybody is using the same dull clichés such as, “Our customers are #1″, “Serving your needs for xx years”, “Family owned”, “Best Service”, “Friendly Service”, “Great Selection”, etc. This kind of advertising is SO BORING and overused. That is why it produces such horrible results. If you want to have marketing that generates a lot of quality leads and puts you ahead of your competition, you need to be different and prove why your product or services offers the best benefits to your customer.
The Differences Between Great Marketing and Terrible Marketing
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