Amway India, the wholly owned subsidiary of US-headquartered direct marketing company Amway Corp, plans to enter smaller towns and cities in search of newer markets for its beauty, health and home-care products.
The privately-held company, which claims to have posted a revenue of Rs 738 crore in 2006 through its 74 distribution centres across major state capitals and prominent cities, hopes that branching into newer markets would push its turnover to Rs 1,500 crore by 2011.
Amway India Going After Small Towns
January 16, 2007 by Ty | 0 Comments
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