Avon Facelift in a Jar

Daily Mail:

Avon claimed that its anti-ageing face cream Anew offered a revolutionary way of holding back the hands of time and firming up sagging skin.

To the anxious ageing customer, the apparently scientific claims - backed up by a consumer study and laboratory tests - suggested the cream amounted to a facelift in a jar.

Customers could apparently hang on to their youth and looks by smearing on the cream each night, rather than going under the knife of a cosmetic surgeon.

However, a ruling published by the Advertising Standards Authority (ASA) makes clear that the promises were too good to be true.

For Avon was unable to prove to any meaningful scientific standard that it could deliver the lift it boasted about.