Mary Kay and Avon Do Well With Black Women

Direct-to-consumer sellers Mary Kay and Avon do well with black women because this way of selling provides an opportunity to see the brands’ full range of colours and products instead of a limited group preselected by a retailer.
Major mass cosmetics companies such as CoverGirl and Revlon have made an effort to include models of different skin tones in their advertising. For celebrity spokeswomen, Revlon has Halle Berry, Eva Mendes, Kate Bosworth and Susan Sarandon, and CoverGirl has Keri Russell and Queen Latifah.

Cosmetics makers urged to embrace ethnicity