The Women in Aviation International exhibit hall has booths geared toward the needs of women in the aviation industry: company booths recruiting new hires, pilot advocacy groups soliciting new members, and now a cosmetics line to help female (yes, and male) crew members cope with the dry air of an aircraft cabin.
Elizabeth Davino, a flight attendant with Continental Airlines, knows what long hours in a dry cabin or cockpit environment can do to your skin. So she used her interest in quality cosmetics to target a new market: fellow flight attendants and pilots.
How would cosmetics be viewed at a professional pilots’ conference? “I asked the women pilots that I worked with: ‘How do you think [the products] will be received?’” Davino said. “And they thought it would be a great environment.”
The company, Arbonne International, offers a line of cosmetics, nutrition, aromatherapy and weight loss products for both women and men, and has grown 164% in profits since the company was established in 1980.
No comments yet.