Yves Rocher Pledges to Plant a Million Trees

The idea for the Plant for the Planet: Billion Tree Campaign was inspired by Professor Wangari Maathai, Nobel Peace Prize laureate for 2004 and founder of Kenya’s Green Belt Movement, which has planted more than 30 million trees in 12 African countries since 1977. Speaking last week at the UN Offices in Nairobi where a private French botanical cosmetic company Yves Rocher pledged to plant a million trees this year, Prof Mathai said “it was encouraging for a private profit making institution to show care for environment�? and urged more firms including local ones to do the same. The Yves move follows a number of activities that are to take place over the campaigns. So far, a number of events have taken place around the world over the campaigns.

Kenya urged to step up action on trees