Xango Claims 80% of Mangosteen Market

Nutra USA:

The Utah-based mangosteen juice company sources the antioxidant superfruit for its juice in Asia, manufactures it in the United States, and distributes the product worldwide through direct marketing.

“I believe that the mangosteen this year is transcending the trend,” Xango’s senior vice president of sales and marketing, John Digles, told NutraIngredients-USA.

Xango claims to have secured 80 percent of the global market share of mangosteen juice since it introduced its product in 2003.

Over 2006, the company expanded the reach of its product and entered the German, Swedish and Singapore markets. The company said repeat sales have soared in its established markets in the U.S., Japan, Canada, Mexico and Australia.