Avon In Trouble over Misleading Advertising in UK

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Avon was rapped today over a ‘misleading’ advert which claimed foot patches removed toxins while the user was asleep.

The cosmetic firm’s catalogue said the ‘Dead Sea detox patches’ helped purify the body.

But the Advertising Standards Authority (ASA) found the advert in breach of the industry code because Avon could not stand up the claims.

The catalogue showed a picture of a detox patch being pulled off a woman’s foot.

‘Purifying’ the body

Text in the advert said: ‘These clever patches ‘catch’ the toxins at their furthest point from your heart – your feet.

‘This prevents toxins being pumped back into your system.’

The advert said ‘purifying’ the body with the patches was good for the user’s skin and general wellbeing.

But after an investigation the ASA said Avon hadn’t come up with evidence which proved the patches ‘aided detoxification’.